Cross-Border E-commerce DDC Enterprise Initiates Bitcoin Reserve Strategy, Plans to Accumulate 5000 BTC in the Next 36 Months

On May 16th, DDC Enterprise Ltd., a consumer brand and e-commerce company with a presence in both China and the United States, announced its intention to adopt Bitcoin as a strategic reserve asset and aims to accumulate 5,000 bitcoins within the next 36 months. Norma Chu, the Founder, Chairwoman, and CEO of DDC, disclosed this information in today's shareholder letter, making DDC one of the first companies in the industry to incorporate Bitcoin into its core financial strategy. The initial objective of this strategy is to promptly purchase 100 bitcoins. In the short term, the goal is to increase to 500 bitcoins within six months, and ultimately reach 5,000 bitcoins within 36 months. DDC will carry out this plan under the guidance of a newly expanded cryptocurrency expert advisory board and fund management team to ensure the best implementation. It is reported that DDC achieved remarkable performance in its 2024 fiscal year. The company reported a revenue of $37.4 million for the 2024 fiscal year, representing a 33% year-on-year growth. Thanks to strategic acquisitions in the United States and efficient operations in China, the gross margin increased from 25.0% in 2023 to 28.4%. Shareholders' equity grew by 33% to reach $11.3 million. As of March 31, 2025, cash, cash equivalents, and short-term investments are estimated to be $23.6 million. (bitcoinmagazine)