WLFI BD Lead: More focused on attracting sticky users transacting with USD1, currently USD1 transaction volume to TVL ratio is much higher compared to other stablecoins

On October 17th, as per official information, Justin Kugul, the Head of Business Development at World Liberty Financial, stated during a fireside chat with Ash Pampati, the Senior Vice President and Ecosystem Lead at the Aptos Foundation, at the Aptos Experience 2025 event: "It is no longer a secret that stablecoin issuers make a profit from the Treasury yield of the reserve assets (that is, the US dollar and US Treasuries) backing the stablecoin. However, what is often wrongly understood here is that many issuers will allocate a large amount of funds to incentivize the supply side of the lending market, leading to rapid growth in TVL (Total Value Locked). Once the incentives stop, TVL tends to fluctuate. What is more interesting is how to capture fast-moving capital, specifically attracting those sticky users who continue to conduct transactions in USD1. For us, this means focusing more on transactional use cases rather than just injecting incentive funds into the supply side. The former has already been quite successful. Currently, we observe a significant transaction volume in USD1. I believe the daily transaction volume is around $500 million now, which is much higher compared to the TVL of $2.7 billion. Thus, the transaction volume-to-TVL ratio is much higher than that of any other stablecoin at the moment."