Coinbase Announces Multiple New Products, Advancing "All-in-One Exchange Platform" Strategy

On Wednesday, December 18, Coinbase announced the launch of a suite of new products and services, expanding its business to build an "Everything Exchange" that integrates crypto, stocks, derivatives, and asset tokenization. **Product Updates** On the product front, Coinbase will roll out stock trading in the U.S. market gradually, enabling "one wallet, one app" trading for both stocks and crypto. The platform highlights that users holding USDC will earn an approximate 3.5% annualized return—dubbed an "industry-leading reward structure." **Derivatives & Ecosystem Expansion** For derivatives and new markets, Coinbase is launching a prediction market where users can trade thousands of Kalshi contracts. It will also support futures and perpetual contracts (with specific limitations). Coinbase is deepening integration with the Solana ecosystem, letting users trade new tokens as soon as they list. **AI-Powered Tools** AI is another key focus: Coinbase is introducing "Coinbase Advisor," an AI-powered tool designed to offer enhanced financial advice to the public. **Institutional & Corporate Solutions** For institutional and corporate clients, Coinbase Business has officially wrapped its testing phase, posting double-digit monthly growth. Project teams can use an all-in-one token issuance platform for token sales. Additionally, Coinbase is launching a branded stablecoin service that lets companies issue and integrate their own branded stablecoins. **Most Anticipated: Coinbase Tokenize** The most highly anticipated offering is Coinbase Tokenize. This service lets businesses and individuals tokenize assets—including stocks, private company equity, funds, real estate, and more—and put them on-chain, as Coinbase enters the primary market asset issuance space. Armstrong noted that any company looking to tokenize assets can reach out to Coinbase. Official details on broader compliance exemption paths (like Reg D coverage) have not yet been released.