Matrixport has officially rebranded to BIT, clearly defining its new strategic positioning.

March 20 — Digital financial services group Matrixport announced today it has officially rebranded to BIT and will operate globally under the BIT brand. Along with the rebrand, BIT released its *2026 Trust Whitepaper*—the first systematic disclosure of the group’s established, ongoing governance and risk management framework, providing a verifiable trust foundation for customers and partners. The new BIT brand better reflects the company’s current business positioning and signals its next-stage strategic direction. BIT CEO John Ge stated: “The digital asset industry is entering a new phase where governance capabilities and compliant operations are growing in importance. BIT embodies the company’s continuous business evolution and our long-term commitment to building trusted digital asset financial infrastructure.” The company noted the rebranding will not impact existing customer accounts, products, or services, and all related legal entities and contractual arrangements remain unchanged. As part of its next-stage strategy, BIT is also actively exploring U.S. capital market opportunities, including a potential public listing. Founded in 2019 (formerly Matrixport), BIT is a globally trusted digital asset financial services group. Headquartered in Singapore, it has offices across seven countries and regions globally, connecting traditional finance with the digital asset market via robust governance systems, technological capabilities, and compliant operations.