Apple's AI strategy is set to receive a reboot tonight as Tim Cook hosts WWDC for the last time in his career.

Apple’s annual Worldwide Developers Conference (WWDC) kicks off June 8 local time at its Cupertino, California headquarters, running through June 12. Marking a pivotal leadership shift for the tech giant, this will be Tim Cook’s final WWDC as CEO: Cook is set to transition to the chairman role on September 1, with current hardware chief John Ternus taking over as Apple’s next top executive. This year’s WWDC centers on a full reboot of Apple’s AI strategy. The company’s earlier-launched Apple Intelligence has faced scrutiny over delayed features and underwhelming user experience, so Apple is aiming to reclaim ground in the global AI race via three key pillars: a revamped Siri, a dedicated AI development platform, and ecosystem-wide intelligent feature upgrades. Per industry reports, Apple will unveil updates across its full operating system lineup: iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27. This year’s OS refresh will shift priorities away from interface design tweaks toward performance optimization, improved battery life, stronger system stability, and expanded AI capabilities. At the core of Apple’s AI overhaul is its next-generation Siri, internally codenamed “Campo.” Moving beyond a basic voice assistant, the new Siri is designed as an ecosystem-wide intelligent companion, capable of understanding on-screen content, pulling data from emails, calendars, and notes, and executing complex tasks across different apps. Additionally, Apple is reportedly planning to integrate Google’s Gemini model, giving users the option to switch to third-party AI services like Claude or Gemini alongside ChatGPT. Apple is also expected to launch a brand-new CoreAI platform, which will open its AI tools to third-party developers. The platform will power upgrades to key existing features—including visual intelligence in Safari, Genmoji, Image Playground, and Shortcuts—while adding more generative AI and natural language automation capabilities. On the hardware front, Apple will reportedly add system-level support for foldable devices, laying the groundwork for future foldable-screen iPhones. Separately, following weaker-than-expected demand for its Vision Pro headset, Apple may share new updates on its smart glasses initiative, with those products not launching before 2027. In pre-market trading as of press time, Apple shares are up 0.46%, trading at $308.72.