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Serenity Mocks 'Gym Mining Rig Shortage' as Whey Protein Price Surges to $14 Per Pound, Reaching an All-Time High

2026.06.21 15:46:32

June 21. According to new data from Vesper, U.S. whey protein prices have climbed sharply recently. Whey Isolate now tops $14 per pound, and Whey Concentrate 80 isn’t far behind with its own steep price jump. Both have hit all-time highs, with some netizens wryly comparing these price spikes to the supply crunch-driven hikes hard drive maker Sandisk (SNDK) dealt with earlier. Serenity quipped that whey protein is now mirroring the supply-demand dynamic of the AI hash rate industry: surging demand meeting supply bottlenecks is driving fast price increases. Right now, market watchers are worried creatine could be the next fitness supplement category to face shortages. As for the longer-term price trend, whey protein bottomed out in 2023 before a major rebound, with growth accelerating through 2026 – a development that’s getting plenty of notice from fitness consumers.
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