Coinbase AI’s early "prediction" of World Cup results sparks controversy; the platform’s official says it has fixed and optimized the system.
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Coinbase pushed an AI-generated "breaking news" alert to users, claiming Norway beat Brazil 3-2 and Erling Haaland scored a brace, but the notification was sent before the match had even started, sparking user skepticism. Coinbase CEO Brian Armstrong said the company had launched an investigation, and Coinbase later confirmed it had fixed the issue and updated its systems to prevent similar AI-generated content errors from recurring. Max Branzburg, Coinbase’s head of consumer and business products, noted that AI-powered 24/7 market news has potential but still needs further accuracy improvements. Notably, the actual final score of the match was Norway 2-1 Brazil, with Haaland scoring two goals, but the AI alert contained errors in both the score and its release timing. The incident comes as Coinbase continues to expand its prediction markets business; this year, it has offered U.S. users event contracts for sports, elections, and macroeconomic events via Kalshi, and views prediction markets as a key component of its strategy to build a "one-stop trading platform."
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