「Bitcoin」 and 「Ethereum」 Google Search Popularity Slightly Improves in March, Reaching Yearly High

On March 2025, the Google search popularity of "Bitcoin" reached 34, which is the highest level in 2025 so far. The search popularity in January and February was 31 and 27 respectively. This indicates a 26% month-on-month increase in the search volume for "Bitcoin" and shows a reversal in the trend of this metric that has been declining since November 2024. Similarly, in March, the search popularity for "Ethereum" on Google also reached the highest level in 2025 so far, reaching 19, which is a slight increase from the previous month's 16. Analysts believe that although it is still far from the previous cycle highs, the increase in Google searches for Bitcoin and Ethereum in March may reflect the renewed curiosity of retail investors. It performs better than the year-to-date trend. One possible reason for the rise in Bitcoin interest in March may be the newly announced U.S. tariffs. This may have rekindled the long-standing narratives of "digital gold" and "store of value" associated with Bitcoin, especially in the context of heightened geopolitical or macroeconomic tensions. This theory is supported by the BTC-to-SPX ratio, which has increased by more than 8% since the "Tariff Liberation Day" announcement on April 2.