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Asset Entities merges with Strive to form a publicly traded asset management Bitcoin finance company

2025.05.07 20:40:21

On July 5th, as reported by Business Insider, the digital marketing and content delivery service provider Asset Entities (with Nasdaq stock code: ASST) announced that it has reached a definitive merger agreement with Strive Asset Management. The merged entity will operate under the Strive brand and will remain listed on Nasdaq, becoming a publicly traded Bitcoin financial company. Strive CEO Matt Cole will present the transaction and company strategy at 2:15 PM PT today at the Strategy World conference. Strive Asset Management will promote Bitcoin accumulation in an additive manner through strategies such as: planning to initially exchange the equity of the merged company for Bitcoin and, in accordance with Section 351 of the U.S. tax code, provide investor protection in a tax-efficient manner; acquiring cash at a discounted price through mergers with cash-rich companies; and deploying additional leverage to accumulate Bitcoin while using in-house fixed income and derivatives expertise to innovatively hedge risks.
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