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Hold Bitcoin Strategy Turns Loss into Gain, Currently with $120M in Unrealized Gains

2026.03.17 09:39:04

March 17th Per HTX market data, Bitcoin has risen 4.6% over the past 24 hours, currently trading at $75,858. The Strategy’s Bitcoin holdings have flipped from loss to profit, with a current unrealized gain of 0.21%—roughly $120 million. As of March 15, 2026, the Strategy holds 761,068 BTC total, with a total cost of ~$57.61 billion and an average entry price of ~$75,696 per BTC. The firm has aggressively ramped up its holdings for two straight weeks: - Week ending March 8 (March 2–8): Spent ~$1.28 billion to buy 17,994 BTC, average price ~$70,946/BTC. - Last week: Allocated ~$1.57 billion to acquire 22,337 BTC, average price ~$70,194/BTC.
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