Report: Coinbase and Kraken Account for 22% of US Crypto Industry AI Mentions, IBIT Leads Bitcoin ETF-related Responses

A May 10 market analysis report shows Coinbase and Kraken together account for 22% of all AI references in the cryptocurrency category—13% for Coinbase and 9% for Kraken—leading other U.S. exchanges by a three-to-one margin. Gemini ranks third at 5.5%, Robinhood Crypto fourth at 5%, and BlackRock’s bitcoin spot ETF IBIT fifth at 4.5%, while dominating searches related to "bitcoin ETF." The analysis notes hardware wallets are losing influence in AI-generated responses. Though Ledger and Trezor still lead in searches for "best cryptocurrency wallets," AI now more often recommends custodial solutions from regulated exchanges when users ask about the "best crypto asset storage methods." The report argues the "self-custody narrative" that gained traction after the FTX collapse is no longer the dominant framework AI references. Moreover, AI is rapidly reshaping the playing field for U.S. retail crypto finance brands: "When users ask ChatGPT where to buy Bitcoin, the platforms AI prioritizes could define the industry’s landscape for the next decade."