Dave Portnoy, founder of Barstool Sports, stated he will hold onto Bitcoin even if it goes to zero, admitting he has repeatedly misjudged the timing of his Bitcoin trades.

Barstool Sports founder Dave Portnoy recently told Fox Business’ *Varney & Co.* that he will not sell his Bitcoin holdings even if the cryptocurrency drops to zero. He told host Stuart Varney, “I’m holding on forever, even if it goes to zero,” adding that he would rather “go down with the ship” this time than repeat his past mistake of selling only to see prices surge afterward. Portnoy admitted he bought Bitcoin at a high near $100,000 and is now sitting on millions in unrealized losses. He confessed that his Bitcoin trade is “the biggest mistake I’ve ever made,” noting that every time he sells, prices skyrocket, and every time he buys, prices drop. Notably, Portnoy has a history of controversial moves in the meme coin space: In February 2025, he launched the GREED token on Pump.fun, bought 35.79% of its total supply, then dumped all his holdings at once, causing the token to crash 99% while he pocketed around $258,000 in profits. After facing backlash, he released GREED2 and JAILSTOOL in succession, admitting during a live stream that he “did consider a rug pull, and might still be thinking about it.” He has also been involved in the collapse of the LIBRA token, which was endorsed by Argentine President Javier Milei: he bought $4.5 million worth of the token, later recovering $5 million in compensation. Earlier, he settled a lawsuit related to SafeMoon for $20,000.