Bloomberg: World Cup Frenzy Subsides, Polymarket’s Trading Volume Plummets
1 hours ago
According to Bloomberg, prediction market platform Polymarket experienced a trading boom during the 2026 World Cup, with heavy betting on match scores, celebrity game attendance, and player-related events generating massive trading volume for the platform. However, once the World Cup ended, market enthusiasm cooled rapidly, leaving Polymarket in a "trough period". Both Polymarket and Kalshi, the two leading prediction market platforms, reached record trading volumes during the tournament. But as of the end of July, the combined weekly trading volume of Polymarket’s international and U.S. platforms has fallen 56% from its June all-time high. By contrast, Kalshi saw a roughly 25% decline over the same period. Bloomberg points out that Polymarket and Kalshi had previously competed fiercely in the prediction market sector, but with a lack of major sports events or political developments to fuel user demand, Polymarket’s downward trend in trading activity is intensifying.
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