X is exploring paying content creators via stablecoins, with USDC as a potential option.

Elon Musk-owned social media platform X is exploring using stablecoins, including Circle-issued USDC, to pay content creators their earnings. Sources familiar with the matter revealed that X is in discussions over how to use stablecoins to distribute content royalty revenues to influential users on the platform. The source added that the negotiations are still ongoing, and they are also involved in another social media platform’s project testing stablecoin-based commission payments to influencers and creators. X has not yet commented on the matter. Stablecoins, whose total market capitalization currently exceeds $300 billion, have become a key tool in blockchain payments, enabling faster, lower-cost cross-border transactions. Musk’s SpaceX has already used stablecoins in some markets to process cross-border payments for its Starlink satellite internet services. In March this year, X hired crypto industry veteran Benji Taylor as head of design, overseeing business related to X, xAI, and SpaceX. Taylor previously led the design of Coinbase’s Base blockchain network and has expertise in wallets and decentralized finance (DeFi). Additionally, X is adjusting its creator incentive system, phasing out its long-running Revenue Sharing program in favor of the new Original Content Rewards Program, which aims to reward creators who contribute original insights, expertise, reporting, creative content, and commentary to the platform.