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Circle signs official jersey sponsorship deal with Chelsea, to display brand logos including USDC.

2026.08.28 19:11:24

Stablecoin issuer Circle has struck a sponsorship deal with Premier League heavyweights Chelsea, becoming the club’s lead partner and official chest jersey sponsor. The agreement was announced Friday, with Circle and USDC branding set to appear on the jerseys of Chelsea’s men’s, women’s and youth teams starting from the 2026/27 season. USDC operates under the framework of the GENIUS Act, which was signed into law by former President Donald Trump last year. Tether’s USDT primarily operates globally outside this framework, and has also launched a smaller stablecoin, USAT, targeted at the U.S. market.

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