ChatGPT Ads Launched 200 Days Ago, Annualized Revenue Surges to $1 Billion
4 days ago
Beating AI Express News: OpenAI’s ad business has hit $1 billion in annualized revenue. ChatGPT Ads launched less than 200 days ago, and is already used by tens of thousands of advertisers, with ads covering over 40 countries. The ads are also accelerating expansion from the U.S. to global markets; advertisers in India, Europe, the Middle East, and North Africa can now self-serve directly via Ads Manager. OpenAI added that small and medium-sized enterprises (SMEs) have contributed a significant portion of the ad business’s revenue. ChatGPT Ads primarily target Free and Go tier users. Ads are matched based on the current conversation context; in some regions, with user consent, they may also reference broader ChatGPT usage history. OpenAI clarified that ads are displayed separately from responses, do not interfere with ChatGPT’s answers, and advertisers cannot access users’ private conversations.
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