First Week Review After Apple's Leadership Change: iPhone 18 Pro Color Scheme Revealed, Foldable iPhone Ultra May Face Supply Constraints, MacBook Ultra Expected to Debut

After Apple’s new CEO John Ternus officially took office, the company has entered a new product cycle. According to market sources, Apple is expected to launch the iPhone 18 series next week, with the iPhone 18 Pro likely to get new color options including a deep cherry hue. Given that September 11 marks the 25th anniversary of the 9/11 attacks, Apple may adjust the pre-order launch time to the early morning of September 12. Meanwhile, Apple’s first foldable iPhone, the iPhone Ultra, is still reportedly on track to launch alongside the iPhone 18 Pro series, but due to new manufacturing processes and structural design, initial supplies may be limited, and users could face longer shipping wait times. For Mac products, market research firm Omdia revealed that Apple is adjusting its future MacBook lineup plans. The higher-end positioned "MacBook Ultra" may feature an OLED screen, come in 14-inch and 16-inch variants, and could launch as early as the second half of 2026 to early 2027. In addition, Apple is not expected to discontinue the existing mini-LED version of the MacBook Pro immediately, and the two screen variants may be sold in parallel for several years. On the other hand, Apple is further advancing the phase-out of Intel-based Macs. The company has allowed universal apps on the Mac App Store that require macOS 13 or later to drop support for Intel-based Macs, in order to reduce app size and streamline development processes.