Strive’s CEO, following in Michael Saylor’s footsteps, hinted in a post that he may add to his Bitcoin holdings next week.
2026.09.27 23:44:25
Matt Cole, CEO of Bitcoin treasury firm Strive, posted the message “Turn amplification up some more,” hinting that the company will increase its Bitcoin holdings next week. The move follows the practice of Michael Saylor, founder of Strategy, the world’s largest Bitcoin treasury company. Both firms have a pattern of posting hints about Bitcoin purchases on Sundays, then announcing the exact size of the holdings addition on the following Monday. Earlier on September 21, Strive’s Cole disclosed that the firm bought 1,355 BTC for $107.7 million, at an average cost of $79,475 per coin, bringing its total BTC holdings to 26,355.
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