Instinct and Muse have aligned on the same model: their agents are free to use, with revenue generated from transaction commissions.
2026.09.29 12:08:08
Beating AI Express News: Noah Shinn, founder of personal AI agent Instinct, detailed the company’s monetization plans in his first public in-depth interview. Shinn aims for Instinct to eventually remain free long-term, with no subscription fees charged to users. After the agent completes transactions on users’ behalf—such as booking hotels or shopping—Instinct collects a small commission from the merchants receiving the orders. However, this is currently just his goal; Instinct has not yet committed to permanent free access. Shinn also explicitly ruled out advertising. Personal AI agents will grow more familiar with users and increasingly adept at influencing their decisions. If the platform relied on ad revenue, agents might start pushing users to purchase items they had no intention of buying. He prefers Instinct to generate revenue solely from transactions users were already set to complete. The exact commission rate has not been finalized. Shinn cited the platform fees charged by Shopify, Amazon, and Apple as references. Currently, roughly half of Instinct’s transaction volume comes from travel, with some boutique hotels willing to pay commissions of over 30% for orders it drives—though Instinct may not charge that high a rate. Coincidentally, Mark Zuckerberg previously envisioned the same model for Muse: most users would access the service for free, with the agent charging merchants for transactions it facilitated.
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