Trump has renamed AI to SI, while Slovenian domain name registrations in a single day exceeded the total volume of the past month.
2026.09.30 16:58:45
Insight: Beating AI News Flash – After Trump rebranded Artificial Intelligence to Super Intelligence, he unexpectedly sparked a boom in Slovenia’s national domain .si. On September 22, Trump announced at the UN General Assembly that the U.S. would rename AI to "Super Intelligence (SI)". Coincidentally, .si is Slovenia’s country-code domain, leading to an immediate surge in registrations. In August, .si saw only around 3,500 new registrations; after Trump’s announcement, average daily new registrations hit roughly 3,700 – a single day’s volume exceeded the entire month of August. As of September 29, total .si domain registrations surpassed 220,000. Domain speculators were clearly ahead of the curve here. Netcraft found that between September 19, when Trump first discussed the AI rebrand, and September 22, when he formally proposed "SI" at the UN, roughly 52% of the .si domains registered via Dynadot were quickly listed for resale on secondary markets. In the 25 hours following Trump’s announcement, new .si registrations even outpaced .ai – Anguilla’s country-code domain that has been popularized by the AI industry for years. The previous AI boom boosted demand for .ai; now Trump’s rebranding of AI to SI has delivered a new wave of domain business to Slovenia.
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