Meta Muse’s Day 1 retention rate hits 73%, nearly 1.8 times that of ChatGPT, though it was overtaken by ChatGPT on Day 9.
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Beating AI Express: Investor Deedy Das shared the latest data from market research firm Sensor Tower. Meta’s personal AI agent Muse posted a 73.3% day-one retention rate, far outpacing ChatGPT’s 41.3% by a full 32 percentage points. However, Muse’s lead was short-lived. By day seven, its retention remained above 30%, before ChatGPT gradually caught up and overtook Muse between days eight and nine. On day 14, Muse’s retention dropped to 22.5%, while ChatGPT held at 26.8%. Still, Muse outperformed peers including Threads (21.2%), Google Maps (18.5%), and Grok Bot (10.4%) in the same period. Launched on September 8, Muse hit 5 million downloads in just 22 days per Sensor Tower estimates, making it one of the fastest-growing consumer AI apps recently. Meta heavily promoted Muse across its platforms like Facebook and Instagram. The retention data tracks new mobile app installs in September 2026, covering iOS and Android. It should be noted that Muse was primarily available in the U.S. and Canada at launch, while ChatGPT has a broader market reach, so their user bases are not identical.
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