Tim of Yingshi Jufeng is giving away 100 iPhones on X, and a Web3 airdrop farming studio has emerged as the biggest winner.

China’s well-known self-media account Film Hurricane recently launched its first promotional campaign on X (formerly Twitter) as part of its overseas expansion. The campaign offered 100 iPhones as giveaways for users who followed, reposted, and liked related posts. As of press time, the promotional video has garnered 4.87 million views, with both likes and reposts exceeding 100,000, and founder Tim Pan’s account has rapidly gained 302,000 followers. Judging from exposure, engagement, and follower growth metrics, this overseas debut has delivered very clear communication results. However, while the campaign drove significant traffic, the winner list sparked a separate discussion. According to BlockBeats statistics, among the 100 winners selected via X’s Grok tool, nearly 70% had fewer than 100 followers, a large number of their handles were random character combinations (a typical marker of bulk-registered accounts), and at least 20 accounts had posted content related to crypto farming, Web3 airdrops, or NFTs. BlockBeats noted that this outcome was not unexpected. From the NFT craze, to subsequent project airdrops, to the era of rampant airdrop farming, X accounts have long been the core interaction tool for Web3 farming studios. After scaling up their X account numbers, these farming studios turn giveaways originally intended for regular users into a low-cost, high-probability game. It is worth noting that Film Hurricane had previously validated the viral potential of similar campaigns on domestic platforms. A related giveaway it held on Bilibili in September this year received over 2.2 million reposts and likes. This shows that the traffic itself is not the issue, but X’s ecosystem is clearly far more complex.