Peter Sellis officially announced his appointment as X’s new product lead, having previously served as Snapchat’s first product manager.

Peter Sellis was officially announced today as X’s new Head of Product. In the announcement, he stated, “My goal is to continue making this product beautiful and functional to help accelerate momentum, serving our community, new users, and global enterprises.” Public records show that from 2015 to 2022, Sellis served as Snapchat’s first product manager, leading products related to advertising and monetization during his tenure. He built the product management organization, pioneered innovative monetization methods, and grew the revenue product line from scratch to a business exceeding $4 billion. From 2022 to 2026, Sellis served as Product Manager at Discord, overseeing the entire product organization and driving significant user growth for the platform. During his time there, he managed Nikita Bier, X’s former Head of Product.