Sony launches global on-chain entertainment incubation program to support startup projects built on Soneium.
46 minutes ago
Sony Group announced on October 29 the launch of the global "Sony Onchain Entertainment Incubation Program", targeting creators and startups worldwide. The program supports the development of entertainment products and services built on the Soneium blockchain, and explores new models for creator-fan interaction, community building, and value creation. Selected projects will receive Soneium technical infrastructure support, collaboration opportunities with Sony Group subsidiaries, plus support in business development, marketing, community operations, and financing. Sony noted that since 2024, the company has selected and backed 43 global projects through its two previous incubation programs. The new initiative will focus specifically on on-chain entertainment, pushing related projects from technical validation to commercial deployment. The application period runs from October to December 2026, with project screening expected to conclude by March 2027. Applicant projects must have already launched or plan to launch on Soneium; evaluation criteria include originality of entertainment experiences, intellectual property utilization, community building, business expansion capacity, and market competitiveness, among others.
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