Xiaohongshu has acquired another AI tool: Yuanzhou Lvji, which previously had 2.49 million monthly active users, has begun integrating with travel booking services.
55 minutes ago
Breaking News from Beating AI Insight: Xiaohongshu (Little Red Book) has fully acquired the company associated with AI travel tool "Yuanzhou Travel Trails". According to the latest industrial and commercial filings, Xiaohongshu Technology Co., Ltd. is now the sole shareholder of Super Super World Technology (Shanghai) Co., Ltd., with original shareholder Zheng Yifan exiting. Yuanzhou Travel Trails features a popular function called "One-Click Copy Plan". When users encounter travel guides on Xiaohongshu or WeChat Official Accounts, they no longer need to manually copy locations or check maps. Simply pasting the note link allows the AI to extract scenic spots and restaurants, generate a map route, estimate travel time, and enable collaborative itinerary editing with friends. The tool has built a substantial user base. QuestMobile data shows that in February this year, Yuanzhou Travel Trails recorded around 2.49 million monthly active users (MAUs), a year-on-year surge of 384.7%, ranking among the top 10 travel service apps. Users aged 25 to 35 account for 72.1% of its total users. It has also expanded its business beyond travel guides. At the end of 2025, the team had stated it would not offer flight or hotel booking services. However, in September this year, the app added an AI function to query prices for flights, hotels, and tickets. After finalizing itineraries, users can directly redirect to partner platforms to make bookings and check order status within the app. Last year, Xiaohongshu also acquired the developer of its AI search product "Diandian". Diandian helps users find destinations and filter activities, while Yuanzhou Travel Trails organizes popular user-generated travel notes into executable itineraries and guides users to complete bookings. From browsing a travel guide to actually booking tickets and departing, Xiaohongshu is gradually integrating these touchpoints into a seamless end-to-end experience.
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