OpenAI plans to rebrand its data centers as "computing power parks" in an effort to reshape its public image.
2 hours ago
OpenAI is set to introduce a new name for its data centers, a move confirmed by the company’s spokesperson on Sunday: “Compute Campus”. “‘Compute Campus’ better captures the scale and role of the infrastructure we’re building for AI—long-term investments in computing power, energy infrastructure, and skilled labor.” Data centers have long faced widespread public criticism, and prior efforts to improve their image have largely fallen flat. Now, data centers have emerged as a key issue for voters in the midterm elections. While major data center operators including Meta, Amazon, and Microsoft have pledged millions of dollars to local communities and schools near their facilities, OpenAI is betting on a full rebranding to turn public sentiment around.
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