Qianwen’s monthly active users (MAU) surged 5077% year-on-year, topping the growth rate ranking of 100-million-user-level apps, though it lost 9 million users compared to June.
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Beating AI News (from Dongcha) reports that QuestMobile’s latest ranking shows Qianwen App’s monthly active users (MAU) hit 158 million in September 2026, surging 5077% year-over-year to rank first in growth rate among all apps with over 100 million MAU. Among China’s native AI app rankings, Qianwen takes second place, surpassing DeepSeek’s 123 million MAU, though it still lags far behind top-ranked Doubao’s 419 million MAU. This growth is fueled by Alibaba’s large-scale promotion efforts. Last November, Tongyi App was renamed Qianwen. During this year’s Spring Festival, Alibaba launched a 3 billion RMB free-order campaign allowing users to order milk tea and takeout directly via AI; the campaign link went viral on WeChat groups, and the system experienced lags due to surging traffic. QuestMobile data shows Qianwen’s daily active users (DAU) jumped from around 7.06 million to 58.48 million on the campaign’s first day. However, the 5077% growth rate is distorted by last year’s low base: reversing the year-over-year data, Qianwen’s MAU in September 2025 was only around 3.05 million. This year, Qianwen’s MAU reached 166 million in March, rose to 167 million in June, but fell to 158 million in September, a 5.4% drop from June.
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