Apple’s new CEO pushes Siri to evolve into an active agent: Boasting a base of 2.5 billion devices, Apple aims to compete for the next-generation AI entry point.

Insight Beating AI Flash News: According to Bloomberg reporter Mark Gurman, Apple’s new CEO John Ternus recently held a special discussion with software chief Craig Federighi, demanding to accelerate AI development and stop settling for patching Siri’s existing features. Apple’s next target is to turn Siri into a true proactive AI agent. Current Siri can already understand screen content, read user-authorized emails and messages, and perform some cross-app operations, but it essentially only responds to user commands one step at a time. Apple wants it to, similar to ChatGPT Agents and Meta Muse, long-term remember user-assigned tasks, proactively check for changes, decide next steps, and continuously advance in the background. Apple has unique advantages hard to replicate for other personal AI agents: its devices including iPhone, Mac, and Apple Watch hold massive amounts of personal data, and Apple controls the operating system and application programming interfaces (APIs). Earlier this year, Apple announced its global active device count exceeded 2.5 billion, though not all devices support the new Siri version. Gurman predicts Apple could launch a version closer to a personal AI agent as early as 2027. If Apple ultimately resolves issues of autonomous planning, background execution, and permission security, Siri could directly become the personal AI agent entry point on iPhones and Macs. At that time, third-party AI assistants will face competition from a company that simultaneously controls hardware, operating systems, and a large app ecosystem.