Jensen Huang hired a crisis PR firm as early as a year ago, which specialized in handling celebrity sex scandals.

Beating AI News Flash: Wired (WIRED) cited two sources familiar with the matter as disclosing that NVIDIA CEO Jensen Huang began working with crisis public relations firm Heller as early as October 2025—over a year before he publicly admitted to an extramarital affair on November 8. The PR firm has a notable profile: founder Risa Heller specializes in assisting celebrities mired in public scandals, with particular expertise in handling allegations of sexual misconduct. Her clientele includes former U.S. congressmen, renowned chefs, and writers embroiled in sex scandals, as well as general corporate PR matters. Sources familiar with the matter said Heller was initially brought on primarily to support Huang with personal affairs, including family charity initiatives. The team regularly communicated with Huang and his daughter Madison Huang, who currently serves as NVIDIA’s Director of Product Marketing. On October 9, 2025, The New York Times investigated NVIDIA’s business dealings with Singaporean data center firm Megaspeed, revealing close ties between Huang and the company’s executive, Huang Le. The report put NVIDIA’s top leadership on high alert, and Huang himself expressed dissatisfaction with the coverage. By the end of that month, NVIDIA’s in-house PR team received instructions requiring Heller to be involved in all future media inquiries about Huang, regardless of whether they related to his personal life or the company’s business. Over a year later, Huang publicly admitted to being unfaithful to his wife, and NVIDIA’s board of directors launched an independent investigation. However, Wired has not confirmed whether Heller was initially hired specifically to manage the extramarital affair. When contacted for comment, Heller referred questions to NVIDIA, which did not immediately respond.