AI sales company Rox secures $100 million in Series B funding, reaching a valuation of $1.3 billion.
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AI sales company Rox has closed a $100 million Series B funding round, lifting its valuation to $1.3 billion. The round was co-led by General Catalyst and March Capital, with follow-on investments from Sequoia and GV, and new participation from Prosperity7. Rox develops AI agents for sales use cases, designed to research customer accounts, identify priority leads, and prepare outreach content. The firm aims to reduce sales teams’ administrative work, shifting customer relationship management (CRM) from passive information storage to actionable execution. Co-founder Ishan Mukherjee previously founded Pixie Labs, which was acquired by New Relic, and served as its chief growth officer. The founding team also includes Shriram Sridharan, a founding member of AWS Amazon Aurora, former Google employee Diogo Ribeiro, and Stanford AI Lab professor Christopher Ré. Early clients include Ramp, New Relic, Trafigura, MongoDB, and Groq. The company noted that its annual recurring revenue (ARR) has grown more than tenfold in its first year since launch. Proceeds from the round will be allocated to AI research and product development, with plans to expand its U.S. sales, marketing, and business teams fivefold next year.
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