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Trezor Executive: Bitcoin 'All-In on ETF' Pathway Is the Worst, Threatens Core Principle of Self-Custody

2026.06.15 23:31:49

June 15 – A senior executive from hardware wallet manufacturer Trezor is cautioning that the crypto industry’s push to bring Bitcoin into exchange-traded funds (ETFs) could undermine the sector’s core principles over the long term. During the BTC Prague event, the company’s Chief Business Officer Danny Sanders noted that while the global crypto user base stands at roughly 600 million, only about 10% of those users hold their assets via self-custody, with hardware wallet users totaling just 12 to 13 million. Sanders highlighted the U.S. physically-backed Bitcoin ETF, which has attracted over $53 billion in cumulative inflows since its 2024 launch, as a sign of growing institutional allocation to Bitcoin. But he warned this trend might weaken users’ tendency to hold their own private keys directly. Self-custody is a foundational feature of Bitcoin’s design, Sanders emphasized, though he acknowledged user experience and security gaps remain major barriers. Most people still prefer participating in the crypto market through centralized exchanges or custodial tools like ETFs. Instead of embracing an ETF-dominated holding model for Bitcoin, Sanders said the industry should prioritize improving the usability and security of self-custody solutions. An ETF-centric holding structure, he warned, would erode Bitcoin’s core identity as a decentralized asset – an outcome he called the “least desirable” for the crypto sector.
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