Coinbase Abandons Its 'Social High-Stakes Gamble': Rebrands Base App Back to Coinbase Wallet, Fully Shifts Focus to Cross-Chain Transactions
2026.09.11 04:15:14
Coinbase has rebranded its Base App to Coinbase Wallet, shifting the product’s focus from social features to multi-chain transactions. Ryan Kass, head of product at Coinbase Wallet, stated that the rename marks a return to the product’s core positioning of “trading all assets”, meaning users will be able to trade assets on any blockchain via the Wallet. The product currently supports assets including Solana, Hyperliquid perpetual contracts, and multi-chain tokenized stocks. Coinbase will continue using the Wallet as a “test kitchen” for new assets and trading experiences. Kass added that new products like Robinhood Chain and Hyperliquid perpetuals will first launch on the Wallet, before being rolled out to Coinbase’s retail trading platform once they mature. This adjustment signals Coinbase is moving away from the “super app” strategy it had adopted for Base App. Launched in 2025, Base App sought to integrate crypto trading, social, messaging, AI tools, and the creator economy, but growth in its social and creator token businesses failed to meet expectations. Now, Coinbase is refocusing its competitive efforts on trading entry points. Facing competition from emerging on-chain trading platforms such as Robinhood Chain, Coinbase aims to establish the Wallet as an on-chain trading gateway that “can buy anything, anywhere” by expanding multi-chain asset coverage.
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